This minor provides an integrated set of units in Marketing. It covers disciplinary knowledge in Marketing theory and practice with a focus on understanding consumer behaviour, integrated marketing communications, issues related to the marketing of services and experiences and the challenges of formation and execution of marketing strategies. Students will develop skills in critical analysis and written communication in a variety of formats. Assessments include individual and group projects, oral presentations and formal examinations.

Unitset details

Location:
City Campus
City Flinders
Footscray Park
VU Sydney
Study level:
Undergraduate
Unitset type:
Discipline Minor
Unitset code:
BMIMRK

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Where to next?

If you are interested in this unit as part of a course, refer to our how to apply page to find out more about our application process.

If you are a current VU student, you may be able to enrol in this unitset as an elective.

  • Contact your course coordinator to see if you are able to take the elective unit set.

You can also contact us directly:

  • Ring us on +61 3 9919 6100
  • Find answers and ask questions at GOTOVU

VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.