This unit (ADM6003) investigates the notion of cross-platform production, the creation of a digital product that can function across different platforms. We review the elements that create an engaging user experience (ux) and study the fundamentals of 'Persuasive Design'. To create cross-platform projects, practitioners need to know how to create, produce, execute and promote productions. Currently there are industry offers solutions for digital media practitioners to 'co-opt' solutions so that individuals and teams can create their own projects quickly and easily. In this unit, students have the opportunity to build a game. Students acquire knowledge and experience of cross-media production in the research context of innovation management. Currently this is a burgeoning area in industry that does not have enough specialists who understand the nuances of different mediums.
Unit details
Location:
Study level:
Postgraduate
Credit points:
12
Unit code:
ADM6003
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Learning Outcomes
| 1. | Elucidate the strengths and limitations of existing tools and the potential of emergent tools for cross-platform media production | ||
| 2. | Distil technical knowledge concerning cross-platform media production in order to learn how to cover the large amount of information of varying quality available on the internet concerning innovative production | ||
| 3. | Commentate on the value of technical and forecasting information pertaining to innovative digital media production | ||
| 4. | Critically reflect on academic theory about innovative digital media productions from both social and technical perspectives | ||
| 5. | Devise and execute an innovative and advanced cross-platform media production | ||
| 6. | Advocate for a certain production path to colleagues including recommendations of how to 'future-proof' a digital media production |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Creative Works | Online engagement | 20% |
| Report | Project Presentation | 30% |
| Project | Contribute to the production of a cross-platform product | 50% |
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