Competitiveness continues to be one of the core issues for the hotel and resort industry, and thus a good understanding of competitiveness-related issues could help policymakers and industry operators formulate informed corporate strategies and decisions. This unit (BTD7007) aims to explore the important role of hotel and resort management with an emphasis on the human resources, marketing, financial and technological aspects of hotel and resort management strategies. This unit serves the purpose of providing updated knowledge on theories, concepts, ideas, and empirical studies on hotel and resort management in both an Australian and global context.
Unit details
Location:
Study level:
Postgraduate
Credit points:
12
Unit code:
BTD7007
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Learning Outcomes
| 1. | Critically review, reflect on and synthesise complex information, problems, concepts and theories of the management of hotel and resort in a global context; | ||
| 2. | Evaluate the impacts of economical, technological, environmental, social and cultural factors on hotel and resort operation management in a global competitive setting; and, | ||
| 3. | Apply research skills and techniques to formulate strategies and solve complex managerial problems for industry practitioners. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Test | Reflective essay in core concepts and theories of hotel and resort management. | 15% |
| Case Study | Business report on selected case study in hotel or resort (30%) and presentation (15%) | 45% |
| Assignment | Group research report (develop strategy in business comparison hotels or resorts) | 40% |
Required reading
Hotel Accommodation Management,
Wood, R.C (2018)
Routledge
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
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