Contemporary tourism is one of the most significant phenomenon in the world today. It is something that is engaged in by many people in the developed world and increasingly in developing countries, and is regarded as an important mechanism for economic development. The aim of the unit is to examine the role of tourism, hospitality and events as a catalyst for destination development and promotion. The unit aims to provide students with a broader understanding of the environment in which events are staged and the integral roles that hospitality and tourism play in the event industry. The unit highlights selected tourism, hospitality and events issues and challenges and give students insights into career choices and activities. It focuses on the evolution of tourism, hospitality and events and their scope and importance, both for the Australian economy and internationally. Students will be equipped with cognitive, technical and creative skills and knowledge to address real-world situations and recommend appropriate actions, strategies and policies.
Unit details
Location:
Study level:
Postgraduate
Credit points:
12
Unit code:
BTD6001
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Learning Outcomes
| 1. | Critically review relevant research literature to enable the construction of a critical research essay; | ||
| 2. | Conceptually map and clarify relationship between tourism, hospitality and events articulating the connections between the core theories and models and their application; | ||
| 3. | Analyse the various stakeholders and different tourist industry groups involved and their role in various event planning, management and promotion; and, | ||
| 4. | Predict how contemporary trends in the tourism, hospitality and events industries, as well as in the visitor economy will impact on the industry now and in the future by making evidence based judgments. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Annotated Bibliography | Individual Literature research and analysis process on a topic related to the tourism, hospitality or events industry. | 20% |
| Assignment | Individual research essay based on the annotated bibliography. | 30% |
| Assignment | Group report (30%) and Oral presentation (20%) - Compare and contrast the management of two destinations holding a major event based on SWOT analysis. | 50% |
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
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