Overview
Develop state-of-the art marketing knowledge and work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.
Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.
Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.
Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.
By the time you graduate with a marketing masters degree, you will have advanced skills in:
- marketing planning and strategy
- marketing analytics
- marketing communication
- consumer behaviour
- international marketing management
- brand management
- not-for-profit marketing
- social media and digital marketing.
Fast-track your degree
If you have an Australian bachelor degree in marketing (or similar discipline), you may be eligible for an exemption of 48 credit points of study.
If you receive 48 credit points for previous study, you may be able to qualify with a masters in 1.5 years, enabling you to launch your professional marketing career sooner.
Gain genuine workplace experiences
As part of your study, you will have the opportunity to put theory into practice in the workplace, delivering genuine marketing recommendations within a business setting.
Drawing on your study to apply a managerial perspective, you will analyse and solve an authentic business problem and address real marketing issues.
This work experience is invaluable when applying for jobs and stepping into a new role and a new marketing career.
Study in convenient 8-week blocks
Following the overwhelming success of the revolutionary VU Block Model with undergraduate students, we rolled out the Block Model to our postgraduate courses.
This course is delivered in an eight-week mode, which means you study two units (subjects) at a time over eight weeks (or one unit at a time over eight weeks for part-time study), rather than juggling several units at once. And with its focused timetables and smaller, collaborative classes, VU’s Block Model gives you more time to connect with your peers, lecturers and industry partners, helping you build strong professional networks.
The VU Block Model has improved our student results and engagement, and has won multiple international awards for innovation and excellence.
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Gain invaluable workplace experience.
Careers in marketing
You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.
Possible roles include:
- market research analyst
- consumer insights analyst
- marketing specialist
- marketing consultant
- brand manager
- product manager
- social media marketing manager
- advertising manager
- sales manager.
Course structure
To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:
-
48 credit points business core units
-
108 credit points professional core units
-
12 credit points BMO5501 Business Ethics and Sustainability; and,
-
12 credit points BMO7006 Applied Business Project (Capstone); and,
- 12 credit points of elective units. Please check any pre-requisite requirements prior to enrolling.
Course structure and units
College Core Units
-
- Unit code
- BAO6504
- Credits
- 12
-
- Unit code
- BEO6000
- Credits
- 12
-
- Unit code
- BEO6600
- Credits
- 12
-
- Unit code
- BMO6506
- Credits
- 12
Professional Core Units
-
- Unit code
- ADM6005
- Credits
- 12
-
- Unit code
- ADM6013
- Credits
- 12
-
- Unit code
- BHO5503
- Credits
- 12
-
- Unit code
- BHO5504
- Credits
- 12
-
- Unit code
- BHO5525
- Credits
- 12
-
- Unit code
- BHO5574
- Credits
- 12
-
- Unit code
- BHO6001
- Credits
- 12
-
- Unit code
- BHO6505
- Credits
- 12
-
- Unit code
- BMO6050
- Credits
- 12
Core Units
-
- Unit code
- BMO5501
- Credits
- 12
-
- Unit code
- BMO7006
- Credits
- 12
12 credit points elective units
Learning outcomes
On successful completion of this course, students will be able to:
| 1. | Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice; | ||
| 2. | Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings; | ||
| 3. | Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts; | ||
| 4. | Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges; | ||
| 5. | Formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making; | ||
| 6. | Articulate plans and strategies with specialist and non-specialist audiences including multi-disciplinary teams, diverse cultural communities, businesses and other professional organisations; | ||
| 7. | Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner; and, | ||
| 8. | Implement research as a capstone project to generate and evaluate complex ideas and concepts at abstract and practical levels. |
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.
Credits
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type for this course: Full-fee
Fee type definitions
The amount you pay for your course depends on whether you’re offered a Commonwealth supported place (CSP) or a full fee-paying place.
Students who enrol in a:
- Commonwealth supported place pay tuition fees that are partly subsidised by the Australian government
- full fee-paying place need to pay the full amount for all enrolled units before census each study period.
In addition to your tuition fees, you may also be charged a Student Services & Amenities Fee (SSAF).
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.
Find out more about how to apply for our courses, and our commitment to admissions transparency.
Entry requirements
Completion of an Australian Bachelor degree (or equivalent) in any discipline
OR
Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline
OR
Applicants without an undergraduate qualification may be admitted to the Graduate Diploma based on approved work experience. Upon completion of the Graduate Diploma, graduates will be eligible for admission to this course with credit granted for completed units.
Pathways from VU courses
There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.
Find out more about pathways and credits.
Credit for skills and past study
Advanced standing: Applicants with an Australian Bachelor degree (or equivalent), or higher, in a similar discipline may be eligible for an exemption of 48 credit points of study.
Use our credit calculator to find out how much credit you could get towards your course, based on your previous study.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course chair or academic adviser.
How to apply
Available start dates:
- 24 February 2025
- 28 July 2025
Before you apply
Before applying, you should consider whether you also want to apply for:
- Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
- Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.
Find out more about applying for our courses.
Apply direct to VU
Direct applications are due on 16 February 2025 for our next intake which starts on 24 February 2025.
Already a VU student?
If you are already a VU student, apply direct to VU using our Admissions centre to transfer into this course. Remember it’s best to be accepted into your new course before withdrawing from your current one.
After you apply
- It’s important to check for emails from us (which may go to your spam/junk folder).
- Complete any requests for information by the given dates, otherwise your application may not be considered
Enquire now
Please fill out the form below, and we'll get back to you shortly.
Get help
- Visit a student service centre
- 1300 VIC UNI (1300 842 864)
- Request a call back
- Visit the glossary
At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.
