In this unit students are provided with a broad high-performance sport industry context. This (global) context will be used to position what are the most current and pressing issues in the industry. Issues will be considered at three levels of application, industry organisational, and individual athlete/coach performance level. Current issues relates to matters that will significantly influence the short- and long-term future of the sport industry and may include macro trends (such as the rising popularity of football in Asia), organisational changes (such as the application of financial fair play regulation) or sport performance issues (such as the increasing application of digital technologies to improving, measuring but also broadcasting performance). The unit has been developed for students from a variety of disciplinary backgrounds, and the main purpose of the unit is to ensure all students have a consistent basis upon which to consider the current state of the industry – and what will drive change in the immediate future and in years to come. The unit is foundational in regards to preparing students for a dynamic and constantly changing sport industry environment.
Unit details
Location:
Study level:
Postgraduate
Credit points:
12
Unit code:
SES6004
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Learning Outcomes
| 1. | Investigate contemporary issues, trends and innovations in the sport industry and analyse impacts on global sport and business performance; | ||
| 2. | Verify the main stakeholders in the broader sporting industry and utilise expertise from a range of disciplines in shaping innovative practice; | ||
| 3. | Critically evaluate the main drivers of change and decision-making in the dynamic sport industry; and, | ||
| 4. | Conceptualise the relationship between industry, organisations and individuals and communicate these connections to specialist and non-specialist audiences. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Case Study | Sport business case study (Group) | 25% |
| Report | Report based on key issues from guest seminars on sport performance (Group) | 25% |
| Exercise | Concept map and brief outline on high performance sport | 25% |
| Exercise | Concept map and brief outline on global sports business | 25% |
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