In this unit, students explore the emergent industry of digital service design as a practice that enables individuals to engage with services offered in digital environments. Services transformed by digital environments include those in the education, health and music industries. In this unit, students critically examine the elements of 'good' digital service design. We explore the digital analytics generated by digital services from a range of perspectives including ethical standpoints. Practical skills in the collection and analysis of data in order to design better services will be developed.
Unit details
Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
ACM2004
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Learning Outcomes
| 1. | Apply human-centred methodologies to a range of problems in the area of digital media | ||
| 2. | Demonstrate their knowledge and application of digital service design analytics | ||
| 3. | Develop digital service design artefacts, informed by human-centred analytic data | ||
| 4. | Articulate the ethical problems generated by digital services and analytics |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Presentation | An oral presentation analysing a service design innovation and the analytics it collects. (Equivalent to 1000 words) | 30% |
| Project | A digital service design artefact (Equivalent to 1200 words) | 40% |
| Report | A recommendation report informed by design analytics (Equivalent to 1000 words) | 30% |
Required reading
User Experience Mapping 1
Szabo, Peter/2017
Packt Publishing
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