This unit (SSM2204) introduces students to a variety of strategies that may be used to broaden the funding base of organisations and partnerships between organisations. Students are given a sound knowledge and develop skills to apply processes and procedures in sourcing sponsorships and partnerships.
The unit concentrates on:
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Sponsor objectives and benefits,
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Identifying and approaching sponsors,
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Developing and packaging sponsorship proposals and evaluating the sponsorship.
Students prepare and present a sponsor partnership proposal in collaboration with a selected club and obtain industry, peer and teacher feedback on the success of the proposal.
Unit details
Location:
Study level:
Undergraduate
Credit points:
12
Unit code:
SSM2204
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Learning Outcomes
| 1. | Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation; | ||
| 2. | Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals; | ||
| 3. | Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and, | ||
| 4. | Organise, manage and present a sponsor partnership proposal. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Test | Online quiz | 10% |
| Assignment | Sport sponsorship proposal (2 parts) | 60% |
| Presentation | Sponsorship proposal and club presentations | 20% |
| Report | Sport industry partner evaluation form | 10% |
Required reading
A selection of online reading will be prescribed.
Developing successful sport sponsorship plans. (5th ed.).
Stolar, D. K. & Nagel, M. S. (2017).
Morgantown, WV: Fitness Information Technology
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
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