The ways in which audiences engage with narratives is changing due to developments in media distribution and technological convergence. Media narratives are interwoven across platforms and devices and are experienced in a combination of real and virtual environments. In turn, target audiences and fans actively participate in, share, create, curate and influence these narratives. In this unit, students will investigate transmedia production, narratives, and 'story worlds' and analyse the use, impact and potentials of participatory culture and user engagement.
Unit details
Location:
Remote
Study level:
Undergraduate
Credit points:
12
Unit code:
ASN2001
Get help
- Visit a student service centre
- 1300 VIC UNI (1300 842 864)
- Visit the glossary
Find a different unit
Learning Outcomes
| 1. | Analyse the use of media platforms in association with cross media narratives; | ||
| 2. | Conceptualise effective cross media project plan to engage with a target audience; | ||
| 3. | Present and appraise project pitches that exhibits industry cross media practice; and | ||
| 4. | Utilise a range of media platforms in the planning and creation of cross media projects. |
Assessment
| Assessment type | Description | Grade |
|---|---|---|
| Research Paper | Case study analysis of cross media practice | 20% |
| Assignment | Project proposal | 30% |
| Creative Works | Cross Media Project Teaser | 30% |
| Presentation | Pitch presentation | 20% |
Where to next?
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.
